Daku Coffee, London UK

Mission: In 2024, a new premium coffee brand was launched in London. Our marketing task centred on "boutique self-roasted coffee + art" as its primary market entry point. The brand image, based on the Japanese artisan spirit, offers consumers exquisite craftsmanship and a fresh roast. A dedicated exhibition space has been set up to support local charities and encourage emerging artists to showcase their work.

Strategy: The social media strategy focuses on building organic brand awareness for the long-term brand establishment, with product engagement as the short-term marketing objective through a paid media plan. It also maintains consistent post-exposure to facilitate the growth of loyal followers. Meanwhile, in line with the brand's positioning and image, the social media image is defined by a neutral, clean, direct visual style infused with an artistic flair.

Result: The social media executed with key opinion leaders and authoritative digital media have yielded promising results. We have successfully influenced brand recommendations and enhanced social media interactions, significantly increasing potential followers by 21%. This demonstrates the effectiveness of our marketing strategy and the potential for further growth.