Volvo

Mission: Volvo officially entered the electric vehicle market. However, consumers have not become familiar with electric vehicles (EVs), which are priced higher than traditional cars. Additionally, due to the insufficient infrastructure of charging stations, consumers may experience range anxiety or have concerns about lithium battery capacity and safety. Therefore, our mission is to address these concerns and establish EVs as the mainstream trend for future mobility.

Strategy: In Taiwan, Volvo is already synonymous with "safety" and "high quality" in the minds of consumers. Every aspect of Volvo's design follows the principle of "Design Around You." Thus, our communication strategy involves leveraging well-known spokespersons to emotionally convey the advantages of electric vehicles, bringing us closer to the consumer. At the same time, we will communicate the basic concepts of EV operation from a rational perspective. Combining emotional and rational communication will reinforce Volvo's core values and establish Volvo's human-centred design philosophy in the EV market, setting us apart from competitors.

Result: Demonstrated solid brand strategy through successful brand campaigns, resulting in 320% brand engagement and 1,400 posts shared by social media.