Mooboo, London UK
Social Media Strategy and Paid Social Planning/Operation
Platforms: Official Website, Instagram, TikTok, and Little Red Book (Xiaohongshu), Mooboo App
1
Social Media Marketing Plan
The social media plan, derived from the annual marketing strategy, details key objectives and goals, target audience profiles, content strategy, engagement and impression tactics, paid advertising initiatives, and a comprehensive performance analysis report.
2
Influencer Marketing
Given the dynamics of the bubble tea industry, the social media plan’s influencer strategy focuses on partnering with key figures to boost brand visibility and engagement. This is crucial for effectively connecting with followers and converting them into brand loyalists.
3
Paid Social Investment
The paid advertising investment strategy is designed to build brand awareness, drive engagement for physical stores, and precisely target audiences for app download objectives. The plan aims to connect with potential followers and convert them into loyal customers by maintaining consistent investment.
Mission: Mooboo Bubble Tea was established 12 years ago in the UK. In response to the UK's highly competitive bubble tea market, our social media marketing aims to enhance brand awareness, strengthen brand positioning, and plan effective marketing promotions for new product launches. The goal is to widen the gap between Mooboo and its competitors, capturing more significant consumer mindshare and market share.
Strategy: The social media content strategy focuses on brand exposure, limited-time promotions, and content interactions, with tailored messaging based on the unique characteristics of each social platform. Our social media campaigns utilise a hybrid strategy, combining organic and paid social media efforts to complement each other and achieve our marketing objectives. Organic social media involves creating and sharing content that resonates with our target audience, while paid social media targets specific demographics, extends our reach beyond existing followers, and drives immediate results through strategic ad placements.
Result: Achieved a 19% increase in exposure and successfully expanded reach by 25.1% and impressions by 24.8% through practical optimisation efforts.